How-to Guide to SEO

It is hard to imagine business entities succeeding in marketing without SEO in digital marketing channels. Regardless of size of business or niche, SEO is pivotal to the success of marketing efforts. This has become imperative for most businesses, due to the large number of disruptions occurring worldwide. For instance, OTAs and aggregators of travel vacation services are proving to be strong competition to traditional business models. Clearly there is now a need for businesses to get their act together with the right SEO in place. Here is some interesting information about SEO.

What exactly is SEO in a nutshell?

To cut out all the jargon and complex technical information, SEO can be referred to as a combination of actions that are designed to increase the traffic to a website. This is achieved through the use of keywords in content and metadata, links from sites, and ensuring that the website is structure in a manner that is search engine friendly.

On page SEO and off page SEO

On page SEO refers to those aspects of optimization that are directly related to the content and technical parameters on the webpage that you intend to optimize. For better on page SEO you need to have superior quality content, you need to do your research on keywords, and most importantly you need to use the keywords intelligently without getting on the wrong side of search engines. You need to have adequate knowledge about HTML, title tags, meta descriptions, and site architecture.

Off page SEO refers to those aspects of optimization that are not exactly in your full control, but which have a bearing on your site ranking. You can work on improving your off page SEO to ensure that the combination of on page and off page SEO help to build your ranking and results on SERPs.

Mobile friendly sites and bounce rates

These are critical aspects that affect your site ranking. Your site needs to be mobile friendly and it is only a question of time before it becomes the norm, judging by the explosive use of mobiles for search. The rates at which visitors to your site leave the site after staying for a short time on a page is the bounce rate. If the bounce rate of visitors to your site is high, you can be sure that your rankings will dip. There are multiple factors that affect these metrics. It could be the quality of content on your website, it could be the unusually long time required for a page to load, or it could be that you have used the wrong keywords which may have brought the wrong kind of readers to your site.

Justification for professional assistance in handling SEO

While it may appear that SEO can be achieved in-house, it may not work for all businesses. SEO requires specialist knowledge and continuous effort from a dedicated team. If your business has the resources for a dedicated team of expert(s) to handle SEO, then it can be achieved in-house. However, the most cost effective option is to use the services of reliable and result driven SEO specialist agencies. Reason? There are technical requirements, such as the latest Google updates that need to be monitored to ensure that your site is not removed from search engines. A specialist SEO agency will have the right mix of talent to handle all the complex technical and content requirements to ensure that your SEO is handled right.